The Brief
A heritage sportswear brand wanted to reposition its athleisure line for a younger, Gen Z audience across Southeast Asia, without losing the brand's established credibility with its existing customer base.
The Approach
SushiVid assembled a roster of 25 KOLs spread across Thailand, Malaysia and Vietnam, each briefed to style and shoot the collection in a way that felt native to their own feed rather than like a paid placement. The mix of markets let the brand test regional nuance in styling and messaging within a single coordinated campaign.
The Results
The campaign generated 3.37 million views and 153,000 engagements across the three markets, giving the brand a real, creator-led proof point that its athleisure identity resonates with a younger audience.