LOOKING FOR INFLUENCERS?

Category: Consumer Goods

We worked with YSL Malaysia to promote their Raya promotion and free complimentary mini lipstick with a secret code. With 4 manpower and less than 2 weeks, we managed to engage with 50 TikTokers plus assisted them during on-ground shooting.

As a result, the free complimentary gifts were fully redeemed within 2 days and gained more than 5.8M reach. The success of this campaign also got featured in the Marketing Interactive article which you can refer from the link below.

Category: Fast Food Chain

The campaign ran for one month from January to February 2023 with the objective to create awareness of CNY’s promotion (Egg-stra Ong Lagi Power) which launched for the third time during CNY. The aim was to attract and retain new customers, and to achieve this, a variety of influencers were featured. Our concept involved partnering with pairs of KOLs who enjoyed Marrybrown's Egg-Stra Ong Salted Egg food range. They shared their experience and reviewed the food on their own social media platforms such as TikTok and Instagram.

In the past, Marrybrown contents were largely IG photos and this is largely due to their strategy of using more KOLs but compromised on content quality. We engaged with 4 different types of KOLs, which included 1x Micro, 4x Mid-Tier, 1x Macro, and 3x Alpha to create IG Reels instead. This round, there was significantly less contents but the reach and engagement was way higher.