Everything on pricing, contracts, how our campaigns run, and results. Looking for creator questions? See our Creators page. Can't find what you need? Talk to us.
We start with a conversation about your brief — we ask a series of questions, source influencers for your consideration, and align on timeline and deliverables. Influencer costs are only confirmed once a quotation is signed.
Yes. As a guide, our minimums are RM15,000 for a one-off influencer marketing campaign, from RM5,000 per month on a six-month engagement, and from RM10,000 for livestreaming. Every quote is then tailored to your goals and budget.
Yes — all our packages are fully customizable. The prices on our Sales Packages page are a transparency benchmark for what you should reasonably expect to pay, not a fixed final quote, since your actual cost depends on the influencers you choose. Because we're a multi-service agency, we regularly combine services into a single custom quote.
Campaigns are invoiced per campaign, and long-term campaigns are billed month by month. For new clients, payment is 50% upfront for Malaysia-registered companies and 100% upfront for companies registered outside Malaysia.
We prefer credit card and also accept bank transfer. Payment terms depend on the client, the campaign, and the influencers chosen, and in some cases we'll require payment upfront.
No — all prices are exclusive of Malaysia's Sales and Service Tax (SST), which is added where applicable.
It depends on urgency, but as a rule of thumb: at least two weeks, or three weeks if product delivery is involved — measured from when you return a signed quotation to when the content goes live.
Some services — livestreaming especially — need time for both our system and our team to learn what works best for your brand, such as optimal timing, formats and hosts. Six months gives us enough cycles to review each campaign, run a postmortem, and improve the next. It's how we compound results rather than judging off a single burst.
Yes, with a cancellation fee scaled to how much work has been done: 30% at an early stage before significant preparation, 50% once briefs are created or influencers engaged (or drafts not yet posted), and 100% once content has been posted or all setup is complete. Cancellations within 48 hours of an event also cover non-cancellable costs already paid. On long-term campaigns this applies month by month.
Yes — we're happy to sign NDAs to whatever standard you require; after more than 10 years as an agency, handling confidential launches is familiar territory. For any production, we also sign agreements with the influencers involved to make sure they show up as committed.
We operate directly in Malaysia, Singapore and Vietnam, and extend into Indonesia, the Philippines and Thailand through partner agencies.
Yes — and more. We run campaigns in English, Malay and Chinese, as well as Thai, Vietnamese, Tagalog and Indonesian, across the Southeast Asian markets we serve.
Yes. We regularly work with brands based outside Malaysia (overseas-registered companies pay 100% upfront). Governing law follows the SushiVid entity engaging the influencer, based on the influencer's location.
We start with our platform's built-in search engine, which surfaces around 100 relevant names. We shortlist the ones that fit, then score each in a table by price against engagement rate and follower count to find the best value for money. Context and instinct guide the first pass; the final shortlist is data-led. We also factor in reliability — dropping influencers who are unresponsive on urgent campaigns and flagging any with a history of late delivery.
We have an audience checker that assesses follower authenticity and demographics. It goes beyond surface metrics — verifying that followers are genuinely active rather than bots — so recommendations are grounded in real audience data, not just follower counts.
Yes, absolutely. If you already have influencers in mind, we're happy to work with them. There's only a very small handful we'd decline to engage; beyond those rare exceptions, we'll bring in whoever you request.
We either replace them with a new influencer, or — if the campaign is time-sensitive — drop that influencer and reallocate their remaining budget to boosting the other influencers' content. Where a drop-out isn't for a genuinely forgivable reason, we log it internally and won't work with that influencer again for a long time.
We work both ways. We run you through a series of questions to build the brief and can develop the ideas, or you can come to us with the concept already set. Creative ideation can be a chargeable add-on when it's needed, and isn't when you bring your own direction.
Meaningful control. For content we produce ourselves you can ask us to edit it, and for influencer campaigns you can request changes too. The one caveat is that an influencer may decline to change how they present something, in which case we replace them; and a new requirement raised after the shoot that wasn't in the original brief may still incur the influencer's cost. Giving us the full brief up front avoids this.
Basic text- and caption-level changes are included, up to two iterations per our Terms of Use. Major changes — such as a reshoot because a promotion changed mid-campaign — may incur additional charges depending on the influencer.
TikTok, Instagram, Facebook, RedNote (Xiaohongshu), Shopee, Threads, X (Twitter) and YouTube.
The full range — short-form video (TikTok videos, Reels), livestream, user-generated content, articles, and carousel and photo content.
KPIs are set with you. Most commonly we work to guaranteed views, calculated from the average of each chosen influencer's last 12 posts. Where content naturally draws lower organic reach, we can use boosting to lift views. Beyond views, we can target lead generation, and GMV when we run livestream selling on e-commerce marketplaces.
Underperformance is rare and usually an anomaly. When it does happen, we run a postmortem with you to understand why and how to improve next time — one reason we recommend running campaigns for at least six months. We ask clients to join that call so we can work out together what to do better.
Unless agreed otherwise in writing, content created by an influencer remains the property of that influencer. To repost or use it on your own channels, including tagging, you need the influencer's permission first.
Both — and we prefer it that way. We'd much rather own strategy and execution together, because it keeps expectations realistic and means we don't overpromise and underdeliver.
Almost every brand can benefit — the real question is whether the right influencer exists for your topic. People check social media multiple times a day, and there are really only two ways to show up in that feed: ads, which can feel intrusive, or influencers, where your message is woven naturally into content people already chose to watch — effectively a third-party testimonial. That said, it isn't for everyone: some products are hard to represent, and deeply niche B2B products often don't need influencer promotion at all.
Ideally both — they do different jobs. Influencer marketing is mainly for awareness and building testimonials; livestream selling is about explanation and education and sits closer to the point of purchase. Sequence matters: a brand-new brand should start with influencer marketing, because going live with no audience yet converts poorly. Once influencers are featuring your brand and people are vouching for it, live selling converts far more effectively.
We're a technology-first, data-centric and transparent influencer marketing agency. Influencer marketing is often relationship-based, and a request routed through several middlemen can reach the client at several times the influencer's real cost. Because we hold the actual pricing averages, when a quote comes in well above average we'll flag it and advise against it. We've recorded influencer data from real conversations for over 10 years — we still hold prices from a decade ago — and run figures like pricing through a normal distribution to calculate averages and deviations.
Brands including FILA, Maybelline, YSL Beauty, Sony and Logitech, across more than a decade of campaigns in Malaysia, Singapore and Vietnam.
Since 2015 — more than 10 years.
We do not knowingly work with brands in the tobacco, alcohol or gambling sectors.
No — we're influencer-agnostic. No influencer is signed exclusively to us, which lets us recommend whoever best fits your campaign rather than a fixed roster.
Yes — in fact we work mostly with SMEs. Our upcoming Marketplace is especially suited to smaller brands, with a more accessible starting price and more direct control than a full managed service.
A Mini Webpage is a simple, trackable landing page we build for influencer campaigns. Often a client wants influencers to talk about a product but has no page to measure the views or clicks each one drives. We create the page, and influencers just drop the link into their Instagram Story or link in bio, so the client can see the clicks each individual influencer generates. Influencers don't need to be tech-savvy — we build one page and duplicate it across up to 300 accounts for a campaign.
Brands running influencer campaigns who want clean, per-influencer click tracking — and the influencers themselves, since all they do is place a link.
Scale. Because we built it ourselves, we can spin up and customise hundreds of trackable pages — 300, 500, even 1,000 for a client's roster — in one go, which a tool like Linktree can't do easily. It's ad-free, fully customised for you, and designed for per-influencer tracking.
Every page is fully customisable with full page design included, unlimited links, built-in analytics and no ads. You can also connect your own custom domain.
RM2,000 per month, with a minimum term of just one month and support for up to 300 accounts.
It depends on the extent of the design, but it can be as fast as one day.
Our Mini Webpages are powered by IGLinks.io, our affiliated link-in-bio platform. You can explore it at iglinks.io.
Full detail lives on each service page — here's the short version.
A session covers the full production — script, timing and schedule, studio setup and host setup — plus on-screen graphics and optional live comment moderation. We provide the host, and ours are influencer hosts. See our Live Stream Service for details.
The products, and a genuinely strong, live-only discount — a small discount just sends viewers to buy elsewhere. We prefer to run livestream selling on TikTok Shop and Shopee, where there's a direct path to purchase. More on our Live Stream Service.
Yes — our TikTok Shop Management package covers inventory setup and everything to get running, and we can introduce a logistics partner if you need fulfilment. We handle the storefront and marketing; fulfilment and logistics are handled by a trusted partner. See TikTok Shop Management.
Other agencies can borrow our team, license our campaign software ViaCRM.io — the platform we spent 10 years building to replace spreadsheets and messy shared folders — or both. See our Agency page.