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Influencer & KOL Marketing Agency · Malaysia

The influencer & KOL marketing agency in Malaysia built on 11 years of data

A dedicated account manager runs your campaign end to end — creator shortlisting, negotiation, content direction and reporting — drawing on 41,000+ influencers in our database and 11 years of real rate data. When you want sales, not just reach, we connect it to TikTok Shop and Shopee affiliates, livestreaming and boosting.

Trusted by brands including Maybelline, YSL Beauty, Sony and Logitech.

Not A Contact List

What does an influencer marketing agency in Malaysia actually do?

Many agencies forward a list of names and a rate card someone else gave them. We've run KOL campaigns since 2015, so we know what creators really charge, who delivers on time, and who converts in your category.

41,000+
Influencers in our database
11 years
Of KOL marketing, since 2015
1,000+
Brands worked with
Real rates
From our own campaign quotes, published here

Categories we know best: beauty & skincare, F&B, tech & gadgets, fintech & e-wallets, and e-commerce & marketplaces. See the campaigns →

How It Works

A managed campaign, from brief to report

One dedicated account manager runs the whole thing — you don't have to chase creators or chase down results yourself.

Brief & strategy

Tell us your goals and budget — we turn that into a campaign brief and strategy.

Shortlisting & outreach

We shortlist relevant creators from the 41,000+ influencers in our database, and negotiate rates on your behalf.

Content direction & vetting

We brief creators on content direction and vet every draft before it goes live.

Reporting

One comprehensive report covering reach, views, and engagement across the whole campaign.

From Post To Purchase

How do you turn influencer content into sales?

A single post gives you one spike. We connect creator content to the channels where people actually buy, all run by the same team.

1

Creator content

Managed KOL campaigns build awareness and show which content and creators convert.

Influencer marketing →
2

TikTok Shop & Shopee affiliates

Winning products go to affiliate creators who sell them to their own audiences, with sales tracked.

TikTok Shop management →
3

Livestream selling

Hosted Shopee Live and TikTok Shop Live sessions turn interest into orders, in real time.

Live streaming service →
4

Boosting

We put ad spend behind the posts that already perform, so proven content reaches more buyers.

Ad boosting →
Pick Your Model

Which influencer marketing model fits your product?

Not every product suits every model. We'll tell you which one fits in the first conversation, not three months into a retainer.

Managed creator campaigns

Best for: launches, awareness and building trust in a new category.

Pricing: from RM10,000 a month, minimum six months. The budget is agreed upfront.

TikTok Shop & Shopee affiliates

Best for: products sold on TikTok Shop or Shopee with enough margin to pay creators a commission.

Pricing: fee-based. Fully commission-only when we run your whole TikTok Shop, including packing and shipping.

Livestream selling

Best for: products that sell on demonstration and limited-time offers.

Pricing: from RM15,800 a month plus GMV commission.

User-generated content

Best for: brands that need authentic creator videos for their own ads and pages.

Pricing: from RM8,000.

How much does influencer marketing cost in Malaysia? See real creator rates and a worked RM20,000 example in our 2026 pricing guide →

Proof, Not Promises

Check out our case studies

A few of the campaigns we've run for brands across Malaysia, Singapore & Vietnam.

See All Case Studies
Why SushiVid

The SushiVid Difference

Managing social media at scale means handling diverse content types and navigating an ever-changing landscape. We've turned our proven, fail-proof workflow into a repeatable playbook.

More affordable

Leaner manpower than traditional agencies keeps our fees lower, without cutting corners on quality.

11 years in the game

We've run KOL campaigns since 2015, and built our best practices from watching what actually performs.

11 years of data

Pricing, engagement, growth and location data on the 41,000+ influencers in our database, mainly across Malaysia.

Our own software

ViaCRM.io, our in-house project management platform built and loved by our own team, keeps campaigns organised as they scale — and it's available to license too.

ViaCRM.io — SushiVid's project management software
One Software For Everyone
ViaCRM.io logo

ViaCRM.io — a refreshingly intuitive project management platform, built and loved by our own team

From content creation to influencer marketing and social media management, we've mastered the art of managing campaigns at scale. As content became more complex and deadlines grew tighter, we built our own tool to stay ahead — and we use it ourselves, every day.

Whether you need us to oversee your digital marketing campaigns or prefer a hands-on approach, ViaCRM.io is the go-to solution for streamlined campaign management — and yes, you can license it for your own team.

Talk to Us About ViaCRM.io Visit ViaCRM.io
Partnerships

Also, we're the partners of...

Shopee Live logo TikTok Shop Partner logo
Free Resources

Check out our latest report

Our free 2026 data report on Malaysia's creator market, plus guides from our blog.

More guides on our blog, including data management at SushiVid, e-commerce festivals in Malaysia, and what to check before you start influencer marketing.

As Seen On

In the press

The Star logo Marketing Interactive logo Focus Malaysia logo Digital News Asia logo
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Other ways we can help your brand

FAQ

Questions brands ask us most

Everything you need to know about working with SushiVid as a brand.

How much does influencer marketing cost in Malaysia?

Creator fees run from about RM340 for a nano creator to around RM5,400 for a creator with 150K–300K followers, and our management fee is typically 15–30% of the campaign budget. To actually see results, we recommend at least RM10,000 a month for six months. See our 2026 influencer marketing cost guide for full creator rates and a worked budget example.

Do you offer TikTok Shop and Shopee affiliate marketing?

Yes. We run affiliate creators on TikTok Shop and Shopee, so campaigns are measured on sales as well as reach. Affiliate work is fee-based as standard; if we run your whole TikTok Shop, including packing and shipping, we can work fully on commission.

What is SushiVid and how does it work?

We're a full-service digital agency that goes beyond influencer marketing — social media management, ad boosting, AI content, livestream campaigns, UGC, and e-commerce onboarding. Once our team preps your proposal, you get a login to view influencer selections, pricing, drafts, postings, and reports all in one place.

Who is SushiVid designed for?

SMEs, marketing teams, and agencies who want campaigns run efficiently with automation and transparency — whether you want us to run everything end-to-end, or you'd rather stay hands-on and oversee parts of it yourself.

What makes SushiVid different from other platforms?

Ten years of real pricing data across thousands of campaigns, an internal review system tracking who we will and won't work with again, centralised WhatsApp conversations for full team visibility, and five in-house AI agents that keep creators moving without waiting on a reply.

Is SushiVid built for the Malaysian market?

Yes — the platform reflects Malaysian creator behaviour, pricing norms, and campaign patterns, while also supporting Singapore and Vietnam. We work with partners for Thailand and the Philippines.

How does SushiVid choose the right influencers for my campaign?

It depends on your campaign requirements — location-specific (say, a 5km radius from Kuala Lumpur), category-specific (beauty, food, etc.), and your objectives, whether one big influencer or several smaller ones makes more sense. We think this through before proposing anyone.

Can I bring my own influencers onto the platform?

Yes. We love it when brands bring recommended influencers — it usually means they're professional and trustworthy. Onboard your own creators and manage all campaigns from one dashboard.

How much does it cost to work with SushiVid?

It depends on the service: social media management is usually a monthly retainer or per-content fee, ad boosting is 5–10% of ad spend, livestream is charged by hours plus UGC/setup/overtime, influencer campaigns are a percentage of the influencer's cost (generally no more than 25%), and UGC campaigns start from as low as RM50 per piece depending on complexity.

Do you offer free trials or demos?

Yes — our proposals and initial consultation are both free.

Can you guarantee views?

We don't guarantee views, since results depend on creator creativity. Like landing page testing, we recommend running a few ideas at once so you have a real comparison to work from.

Does SushiVid still run fully managed campaigns?

Yes — our managed service is for brands that prefer hands-off execution. We usually ask clients to approve the first few pieces of content, and once we've nailed the look and feel, we take it over entirely.

Is my data secure?

Yes, we use cloud-based, industry-standard security. Sensitive changes — like updating an influencer's phone number or bank details — can only be made by the influencer themselves, not our team, to protect everyone involved.

Why use SushiVid for livestream or social media management too?

We've delivered 200+ hours of livestream for Lazada, Shopee, TikTok Shop and Facebook, and we bring that same experience — plus a decade of knowing what content actually converts — to social media management and AI-assisted content creation.

Get a free 30-minute consultation today

Tell us your product, your budget and what you've already tried. We reply within one business day.

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